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Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing


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#1332770 in eBooks 2012-07-18 2012-07-18File Name: B008HP2JUO0 of 0 people found the following review helpful. Thought leadership marketing made simple and accessibleBy John McDougallThis is a fantastic book on thought leadership marketing and building your authority. One of the reasons I found it particularly helpful is because it gets right to the point and is a relatively quick read. It puts a great emphasis on content marketing such as blogging, very high-quality guest posting, being an author of e-books and a printed book, podcasting and video etcThis is a powerful book if used to its full potential, and is something that should be on the Kindle or iPad of all entrepreneurs. Use these techniques and there is a good chance that you will benefit from them. - Startup Business Book sAbout the AuthorJohn W. Hayes has been helping small and mediThought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of them?Becoming THE Expert explains how business owners, entrepreneurs, marketers and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads and ultimately drive sales through the sharing ...

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