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A World Gone Social: How Companies Must Adapt to Survive


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#739365 in eBooks 2014-09-17 2014-08-17File Name: B00HSUWKJY5 of 5 people found the following review helpful. Welcome to the Social AgeBy TimLiving in the Social Age can be exciting and a little frightening at the same time. Ted and Mark do a fantastic job at explaining how the social world is not something to fear, but something to embrace. 20th century thinking and management is dead. Today's world requires mindful leadership. They not only provide real business case studies of what works, but also what didn't work, and why. This book is not a guide to"Social media has taken the world by storm, leaving many people in the dust. At long last, we have a survival guide. This lively, timely book is relevant for all of us." -nbsp;Adam Grant, Wharton professor and best selling author ofnbsp;GIVE AND TAKE:Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era.nbsp;Welcome... to the Social Age.What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold a...

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