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1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line


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2011-07-20 2011-07-20File Name: B003FCVF8Q20 of 21 people found the following review helpful. Irresistible Lists to Fill the Gaps in Your Stalled ThinkingBy Donald MitchellEver since The Loyalty Effect was published, companies have come to understand that it is usually far more profitable to keep existing customers than to acquire new ones. Since companies usually focus more on getting the new ones, that left a problem for executives: What are good ways to retain customers?The book vaults into the gap by addressing major areas likeSure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyFrom the Trade Paperback edition.From the Inside FlapSure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyImagine having the customer-service secrets of the world's most succesSure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyImagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-...

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